WebGlo
The “Gallery” Problem
Here is a common scenario: A General Contractor builds a stunning $200,000 kitchen renovation. They take a few photos with their iPhone 8, upload them to a “Gallery” page on their Wix site, and call it a day.
The result? A grid of 50 tiny, blurry thumbnails that tell us nothing about the craftsmanship, the materials, or the challenges overcome.
Your work speaks for itself, but only if you give it a microphone.
From Gallery to Case Study
At WebGlo, we advise our construction clients to stop building “Galleries” and start building Case Studies.
A gallery is just a pile of photos. A Case Study is a story.
For every major project, we structure the page like this:
- The Challenge: “The client wanted an open-concept living space in a 1920s Victorian home, but load-bearing walls stood in the way.”
- The Solution: “We installed a hidden steel beam system to support the second floor, allowing us to remove the walls without sacrificing structural integrity.”
- The Result: High-resolution, professional photography of the finished space.
This approach proves your expertise. It shows how you solve problems, not just that you can swing a hammer.
The “Messy Middle” Sells
Don’t just show the perfect “After” photo. Show the “During.”
Homeowners are terrified of the construction process. They fear the dust, the noise, and the chaos. By showing clean, organized job sites in your photos, you alleviate that fear. You show that you respect the client’s home even when you are tearing it apart.
Mobile-First is Non-Negotiable
Where do your clients look at your website?
They aren’t sitting at a desk. They are standing in their unfinished kitchen, holding their phone, arguing with their spouse about tile choices.
If your site requires them to “pinch and zoom” to see your work, you have already lost the bid.
We build construction sites that are “thumb-friendly.” Big buttons, swipeable image carousels, and “Click to Call” functionality that works instantly.
Blueprint for Success
Your website is your digital job site. Keep it clean, keep it professional, and make sure the foundation is solid.
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